At Pair of Thieves, Arthur led a full digital transformation of the direct-to-consumer business.

He spearheaded a complete redesign of the Shopify Plus storefront to embrace omnichannel customer behavior, restructured lifecycle marketing with segmented Email and SMS automations, and reduced promo dependency.

Within six months, these initiatives doubled customer lifetime value, delivered triple-digit gains in automation performance, and significantly improved site conversion metrics. The result was the first profitable year for the DTC channel in the company’s history, setting a new foundation for sustainable growth.

At Winc, Arthur led the rapid launch of a new Shopify site for wine gifting, bringing it to market in under eight weeks to capture peak seasonal demand.

He managed cross-functional execution across design, product, engineering, operations, and lifecycle marketing, ensuring the site was optimized for conversion and seamlessly integrated with Winc’s MarTech stack.

The launch unlocked a new revenue stream, maximized holiday sales, and demonstrated Arthur’s ability to deliver high-impact yet cost-effective digital initiatives under tight timelines.

At Native Union, Arthur spearheaded the launch of a global Shopify Plus storefront, building a fully custom multi-currency and fixed-price logic solution five years before Shopify Markets existed.

Partnering across Product, IT, and Finance, he developed a bespoke tech stack that enabled localized pricing, seamless international shopping experiences, scalable backend operations, and full compliance.

This first-of-its-kind rollout positioned Native Union to expand globally with a unified platform, driving international growth and operational efficiency across markets.