At The Bouqs, Amy led a newly created business unit focused on Subscription program growth and retention. Tasked with decreasing churn and increasing subscriber count and LTV, she implemented innovative strategies that delivered results, exceeded KPIs, and set the subscription program up for lasting success. Conducting in-depth market research led to a complete overhaul of product offerings, allowing for more customer flexibility aligned with their expectations. By adding new site features and increasing opportunities for customer engagement, email open rates and site engagement rates increased by 70% in less than three months. The subscription program has grown by 5x since this initial relaunch and has been featured in Vogue, Forbes, and Wirecutter.

At Drink Progressively Group, Amy needed to quickly assess site health and improve conversion rates across two Shopify Plus storefronts. Using Semrush, Amy developed a step-by-step plan to address immediate needs and develop a long-term SEO strategy. Within three months, search engine rank increased by an average of 80 positions. Taking advantage of trending products and improving existing PDP content helped increase organic traffic by 92%, and organic traffic converted 15x more than it did in the prior quarter. Improving content and keyword usage led to more qualified, high-intent customers and 75% YOY sales growth for the e-commerce channel.

When Scientific Hair Research (Keranique) approached me, their brand was suffering from a severely damaged online reputation with a devastating 1.3/5 star rating on Trustpilot that was killing customer trust and conversion rates. I implemented a comprehensive reputation recovery strategy that included integrating Trustpilot workflows into their customer journey, developing proactive review acquisition campaigns, and creating optimized customer feedback loops to capture positive experiences at the right moments. Through strategic timing of review requests, improved customer service protocols, and targeted outreach to satisfied customers, I transformed their brand perception completely. In just 90 days, the brand's review score improved 208% from 1.3 to 4.0 stars, dramatically enhancing organic search visibility and customer trust metrics. This reputation turnaround became a key driver in their overall conversion rate improvements and provided a foundation for sustainable long-term growth in their competitive beauty market.