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Alexandra
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Alexandra is a Paid Media Manager at UMZU, where she leads customer acquisition and manages performance marketing campaigns across platforms like Facebook. She drives growth by overseeing media strategy, budget allocation, and creative testing—consistently optimizing for ROAS and full-funnel performance.
Prior to UMZU, Alexandra was a Paid Media Buyer at Dr. Squatch, where she helped scale paid social efforts during a period of rapid brand growth. She executed platform-specific strategies across Meta, Snapchat, Reddit, Pinterest and TikTok.
Alexandra is passionate about the intersection of content strategy and paid media, and thrives on helping brands create high-performing campaigns that connect creatively and convert efficiently.
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