Alexandra is a Paid Media Manager at Organics Ocean, where she leads customer acquisition and manages performance marketing campaigns across major acquisition channels. She drives growth by overseeing media strategy, budget allocation, and creative testing—consistently optimizing for ROAS and full-funnel performance.

Prior to her current role, Alexandra was a Paid Media Buyer at Dr. Squatch and a Paid Media Manager at UMZU, where she helped scale paid social efforts during a period of rapid brand growth. She executed platform-specific strategies across Meta, Snapchat, Reddit, Pinterest, and TikTok.

Alexandra has experience both in-house and agency-side, giving her a holistic perspective on digital marketing. While working with Zettler Digital, she partnered with small and emerging DTC brands—building ad strategies and funnels from the ground up, optimizing them for efficiency and long-term growth.

She’s passionate about the intersection of content strategy and paid media, and thrives on helping brands create high-performing campaigns that connect creatively and convert efficiently.