Helped scale a high-mission nonprofit giveaway brand from $500k to $14.1M in just eight months. Working alongside the paid social team, I owned the end-to-end retention strategy—crafting the email and SMS ecosystem from scratch, refining offers, timing, and start/end-of-giveaway sequencing messaging to convert virality into recurring revenue.

Our most impressive, riding-the-wave viral email campaign generated 200k in revenue for a fundraiser within 3 hours. The end result: over $3M raised for groundbreaking research into a rare genetic disease.

Over the course of 2024, drove an 75.2% year-over-year increase compared to 2023 in Klaviyo-attributable revenue for a 7-figure jewelry brand by rebuilding the brand’s retention system and strategy from the ground up.

Email became the backbone of the brand’s cash flow, unlocking stability and scale without sacrificing margin, going from 25.2% of total store revenue to 39.4%. Campaign revenue increased by 116.4% and returning customer revenue by 168.5%.

From August 2024 to June 2025 (and ongoing), drove an 83.9% year-over-year increase in Klaviyo-attributable email campaign revenue for a 7-figure men's jewelry brand, increasing returning customer revenue by 61.6%, and increasing total attributable revenue by 20.6% (compared to an increase in total store revenue of 4.3%).

This success was driven primarily by aggressive offer testing—and once winning offers were identified, rapidly iterating and implementing at scale.