solve your attribution problems
Unlock Facebook advertising
solve your attribution problems
Unlock Facebook advertising
Alexa
Paid Social Marketer / Growth Marketer
Newport Beach, CA
All Star
Free Consulting Calls
Full Time
Reviews
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Alexa is a Senior Growth Strategist and Media Buyer who has managed over $185M in ad spend for high-growth DTC brands, including FIGS, where she owns paid social strategy across Meta, TikTok, Pinterest, and Snapchat. She blends performance data with consumer psychology to build cross-channel campaigns that scale profitably while deepening brand equity.
Prior to FIGS, Alexa helped scale direct-to-consumer brands across apparel, wellness, and lifestyle through both in-house and agency roles. Her work has driven measurable lifts in customer acquisition, retention, and lifetime value, while streamlining creative testing systems and unlocking new growth channels.
Alexa is passionate about helping brands move beyond channel hacks by aligning performance marketing with big-picture business strategy. She now consults with founders and marketing teams to unlock scalable growth through sharp positioning, full-funnel media execution, and creative storytelling rooted in what actually moves consumers.
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
85
Monthly Retainer
Full-funnel paid social strategy, media buying, and performance optimization across Meta, TikTok, Pinterest, and Snap. Includes ad buildout, creative strategy, performance analysis, and weekly reporting. Specialized in DTC brands looking to scale efficiently.
Starting at
$
3000
Paid Social Audit
Platform Audit (Meta, TikTok, or both): – Campaign structure and naming conventions – Budget allocation & bidding strategy – Audience segmentation and funnel mapping – Ad creative performance & testing roadmap – Conversion tracking, attribution, and pixel/event setup – Key performance insights & quick wins – 1-hour strategy call + action plan
Starting at
$
1000
Starting at
$
Starting at
$
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
85
Monthly Retainer
Full-funnel paid social strategy, media buying, and performance optimization across Meta, TikTok, Pinterest, and Snap. Includes ad buildout, creative strategy, performance analysis, and weekly reporting. Specialized in DTC brands looking to scale efficiently.
Starting at
$
3000
Paid Social Audit
Platform Audit (Meta, TikTok, or both): – Campaign structure and naming conventions – Budget allocation & bidding strategy – Audience segmentation and funnel mapping – Ad creative performance & testing roadmap – Conversion tracking, attribution, and pixel/event setup – Key performance insights & quick wins – 1-hour strategy call + action plan
Starting at
$
1000
Starting at
$
Starting at
$
Skills
A/B Testing
Account Management
Attribution Modeling
Brand Positioning
Campaign Strategy
Consumer Insights
Creative Strategy
Creative Testing
Growth Strategy
Media Planning
Meta Ads (Facebook & Instagram)
Paid Social
Performance Creative
Performance Marketing
Pinterest Ads
Snapchat Ads
TikTok Ads
Tools
Figma
Google Analytics
Instapage
Motion
Northbeam
RockerBox
Shopify
Looker
Triple Whale
Zapier
Industry Experience
Apparel & Accessories
Health & Beauty
Food & Beverage
Agency
Cannabis
Home & Garden
Brand Experience
FIGS Scrubs / YETI Coolers / Native
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
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Per hour
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Monthly Retainer
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