Role: Sr. Manager, Growth/Paid Media Timeline: August 2023 – September 2024 Challenge: Drive efficient subscriber growth while managing a high-volume media budget across multiple channels.

As Sr. Manager of Growth and Paid Media at Dollar Shave Club, Alex Neiman was tasked with scaling customer acquisition while improving efficiency in one of the most competitive DTC categories.

Within four months, Alex reduced subscriber acquisition cost (CAC) by 40% while simultaneously increasing ad spend by 20% month-over-month. This was achieved through a disciplined, high-frequency test-and-learn strategy—leveraging the brand’s sizable budget to run rapid creative and offer iterations across Meta, Google, and fixed CPA affiliate partnerships.

With the ability to pivot on a weekly basis, Alex built a tight feedback loop between performance data and creative strategy. When performance dipped due to scaling pressure, he quickly adapted—introducing fresh creative concepts, refining offers, and optimizing targeting until performance rebounded. Despite operating in a highly litigious category that required strict copy and compliance review, he maintained speed without sacrificing brand safety.

The impact extended beyond efficiency: first-time average order value (AOV) increased by 30% in the same period, compounding the value of each new subscriber. Alex’s agile and data-driven approach turned a classic media performance seesaw into a growth engine.