At Sun Day Carwash, a venture-backed subscription-based car wash business, Alex led the comprehensive digital transformation of an industry that had relied on the same few incumbents for hardware and software for over 20 years. Recognizing the opportunity to disrupt the $12 billion car wash market, they orchestrated the creation of a proprietary iOS-native POS platform and back-office management system from scratch. Alex built and led cross-functional teams across product development, design, and customer experience to deliver an integrated solution that could onboard any car wash location within days rather than months.

The platform featured innovative subscription management capabilities, AI-powered review analysis, automated responses, and remote location management that revolutionized how car washes operate. By deeply understanding customer pain points and frontline operational challenges, Alex created a system that increased customer retention by 20% compared to competitors while enabling seamless integration of acquired locations without losing existing members. This digital transformation strategy drove 400% company-wide revenue growth within just 24 months, while simultaneously reducing operational overhead by 80% and improving customer response times by 50%.

The platform's success led to the subsequent development of a Fleet Platform that created an entirely new B2B revenue channel projected to contribute 5% of total company revenue by 2026.