Bare Anatomy and Chemist at Play, two premium D2C personal care brands from India, aimed to expand into the highly competitive Amazon.com (US) market. With limited brand awareness and a lean catalog of just 3–4 SKUs per brand, I led the end-to-end marketplace and advertising strategy over a 6–7 month period. The goal: build a scalable revenue stream without compromising efficiency. 🔍 Key Strategies Implemented:

- Strategic Product Selection: Identified and launched a limited set of high-potential SKUs tailored for US consumer demand and search behavior.

- Full-Funnel Amazon Ads Execution:

\- Used a combination of Sponsored Products, Sponsored Brands, and Sponsored Display to build brand visibility and drive conversions.

\- Focused on high-intent keyword targeting and competitor ASIN conquesting.

- Listing & Content Optimization:

\- Created US-optimized A+ Content and storefronts.

\- Continuously tested and improved images, bullet points, and titles based on performance data.

- Market-Specific Tactics:

\- Adjusted pricing, promotions, and messaging for the US audience.

\- Managed inventory cycles and fulfillment for smooth operations.

- Performance Optimization:

\- Monitored key metrics daily to adjust bids and budgets, ensuring TACoS remained stable as spend scaled.

\- Employed retargeting and cross-selling strategies to drive repeat purchases.

📈 Results Achieved:

- Scaled monthly sales to $150,000+ across both brands within 6–7 months

- Maintained healthy, stable TACoS throughout the growth phase

- Achieved strong brand recall, reviews, and organic ranking

- Laid the foundation for long-term, sustainable growth on Amazon.com

This case study showcases how smart strategy, disciplined execution, and a lean catalog approach can help D2C brands break into international marketplaces and grow profitably.