solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
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Aidan is a growth marketer operating at the intersection of paid social, affiliate, and influencer where modern digital acquisition is rapidly converging. He currently leads influencer and affiliate growth at ByHeart, where he built and scaled the brand’s TikTok program from scratch, improved CAC through creative and bidding experimentation, and expanded whitelisting and affiliate partnerships to drive incremental new subscriptions.
Prior to ByHeart, Aidan managed digital acquisition for Cat Person and Flamingo, launching new channels, piloting high-ROI influencer programs, and overseeing data-driven new creative testing across TikTok, YouTube, ROKT, LiveIntent, Podcast, CTV and more.
Aidan is a pop culture junkie who is passionate about the intersection of culture, communication and commerce and how that manifests in the marketing world.
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