solve your attribution problems
Improve your website's conversion rate
solve your attribution problems
Improve your website's conversion rate
Advika
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Advika Aggarwal is a marketing and e-commerce strategist with a proven track record of building and scaling brands across the travel, fashion, and lifestyle sectors. She is currently the Senior Director of Marketing at ROAM Luggage, a made-to-order, customizable luggage and travel accessories brand based in the U.S., where she leads brand strategy, creative direction, and ecommerce growth initiatives. She also serves as a strategic marketing advisor to Armoir, an early-stage French luggage startup, shaping brand positioning, customer acquisition strategies, and growth planning.
Her core competencies include:
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Brand strategy & identity development
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E-commerce growth & revenue optimization
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Customer lifecycle & retention strategy
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Performance creative & campaign optimization
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Conversion rate optimization (CRO) & site experience
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Storytelling & design-driven marketing
Previously, Advika served as Senior Director of Marketing and E-Commerce at Paravel, where she defined the brand’s modern luxury identity, positioned it as a leader in sustainability, and expanded its global presence. In this role, she developed deep expertise in brand strategy, ecommerce strategy and optimization, owned channels (email/SMS marketing), and performance creative, executing campaigns and initiatives that drove engagement, revenue growth, and repeat purchase behavior.
Earlier in her career, she shaped brand and product experiences at Coach and Gap, leading merchandising, product storytelling, and marketing initiatives that strengthened customer connection and brand equity.
A Parsons School of Design alum, Advika brings a strategic and creative approach to brand-building, combining storytelling, visual clarity, and design-driven insights to create marketing and ecommerce experiences that deliver both emotional resonance and measurable business impact.
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Skills
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Industry Experience
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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