solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Reviews
Full-time freelance performance marketing consultant since 2012.
Deep experience with DTC brands, subscription box co's, venture-backed e-commerce household names... as well as affiliate marketing (BH and WH), lead gen, nutra, pay-per-call models. Well-connected in both worlds.
Uncommon combination of quantitative (former PhD statistics student) and creative thinking.
That said, my belief is that the most important skill for a marketer is empathy and excellent (not "good") communication ability.
Obsessed with storytelling using performance creative in novel ways to trigger psychological pain point --> solution combinations, which unlocks scale through direct-response advertising.
Spent >$450m advertising for unicorn startups, leading mobile apps, public companies & too many e-commerce brands
Case-studied by Top 5 MBA professors. Ads under purview featured on both Facebook and TikTok official ad leaderboards.
Developed custom bidding algorithm responsible for optimizing 9 figs of ad spend
Direct video editing teams
Own ad buying, copywriting (ad copy, LP headlines, LP leads, long-form sales pages), and creative strategy
Lead paid acquisition lifecycle. Equally analytical & creative, worked with multiple billion-dollar brands
Previous Clients (partial list)
- - Cisco
- - Ford Motor Company
- - Credit Karma ($8 billion acquisition)
- - HelloFresh (IPO)
- - Grove Collaborative (IPO)
- - Brigit ($100m+ funding)
- - Sun Basket ($1b+ unicorn)
- - Anova Culinary (Acquired $250m)
- - Shopkick (Acquired $200m)
- - Machine Zone (#1 iOS app globally)
- - Insomniac (#1 music festival promoter globally)
- - Forward Health (>$250m VC funding)
- - Perpay (#5 Inc 5000)
- - Danielle Leslie
- - Backbone
- - Oats Overnight
- - Splendid Spoon
- - Jumpcut (YC)
- - Metadata (500 Startups)
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Skills
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Industry Experience
Brand Experience
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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