Started with Brigit as a consultant before the company had a TikTok pixel- Spearheaded production of >100 creative assets (user research, avatar/persona crafting, copywriting, brief writing, UGC talent sourcing, video editing supervision, asset delivery)- Managed day-to-day ad account performance (launches, optimizations, scaling)- Led relationship management and weekly calls with highest tier Finance vertical TikTok ad account representatives- Started as a 3-month engagement, which was extended to 16 months until the company took performance marketing in-house.- Was responsible for all TikTok ad performance- Beat Facebook CPAs by ~60% and scaled spend to nearly $500k per month- Assisted with Facebook and Snapchat performance creative strategy once TikTok was dialed

Reported to Jeff Reichelderfer and (less directly) to CEO Zuben Matthews

Paid social consultant for Sun Basket from December 2019 - March 2021 (Started as 3-month engagement, extended to ~14 months)Hired directly by Ajay Gopal (VP Data Science) with the specific task of scaling spend >5x, during highly competitive Q4 period, with minimal CPA inflationAchieved desired scale and led paid social advertising during critical *extreme* demand period few months later when COVID-19 pandemic stressed company limitsReduced CPA from $280-300 to under $140 within weeks (and then under $60 with the bittersweet COVID-19 meal kit business tailwind)Spearheaded production of several thousand net-new video creative assets during tenure for use on Facebook and Pinterest, working closely with top in-house performance marketing video editor (Bobbi Dulaney)

Company brought performance marketing in-house eventually.Reported to Sankar Patel and Vanessa Meyers.

Worked with company during critical period following Series A in January 2017

- Scaled spend ~5x with marginal CPA inflation over 8 months- Scaled Facebook massively, to up to 2000 orders per day. - Multiple instances of inventory running out because of efficient customer acquisition (and also production limitations - I can't take 100% credit, but Facebook scaling under my purview definitely was a major impact)- Company eventually became one of the largest DR advertisers on Facebook, spending $10 million in some months (after my tenure)- Unfortunately had to terminate engagement after 8 months due to a severe spine injury.- Board of Directors elected to make a special exception and award me equity, despite my Contractor status and my active term being well under a year. - Still grateful for that as the company continued to grow and eventually IPO'd

Reported to Andrew Silard