The LA version of AIDS Walk was the very first of its kind 40 years ago. But by the time we took over in 2019, there was talk of scuttling the event altogether. That was, until we helped AIDS Walk LA raise the bar for fundraising with our annual campaigns targeting donors, sponsors and thousands of passionate walkers and teams. Our role was to develop the theme, create all collateral pieces for sponsorship outreach, make custom team materials, handle social media, write hundreds of emails, design the prize package, and put together post-walk materials for participants. For the 2023 event, we tapped into an "only in LA" mindset to inspire attendance and set a fundraising record yet again. On a shoestring budget, we got flakes to turn up for the most highly-attended Walk during our tenure, and turn out with over $1.3 million raised.

Link: https://michaelziman.com/aids-walk-los-angeles

Michael helped develop the "Bring the Party" summer campaign while working in-house at DTC wine subscription service Winc in 2021. You may remember this as the first "post-pandemic" summer, so it was time to make up for all that time lost. This campaign featured party-ready paid digital ads across Winc's social channels, a love letter to parties that appeared on bus stops across Los Angeles, headline-driven billboard advertising, and collateral for a partnership with upstart ride sharing company Ride Alto. Michael also crafted copy for subscriber email campaigns announcing the summer of party and suggesting specially-curated wine bundles for the occasion.

Link: https://michaelziman.com/winc-bring-the-party

iMemories is an industry leader in legacy preservation, converting old formats like VHS and photo negatives into digital files that can be streamed and shared. Michael helped humanize the brand through copy that's heavy on emotion and light on tech, giving consumers a cozier way into the idea of digitizing their entire collection of priceless family memories. Included in this work are a website revamp, campaign landing pages, dozens of monthly seasonal promo emails and social campaigns, and the launch of the first iMemories Apple TV app. Since Michael began working with iMemories, the company has grown to earn over $12.8 million in annual revenue and been featured in the New York Times, Good Housekeeping, Forbes and many more.

Link: https://michaelziman.com/imemories