Oscar De La Renta

Partnering with an iconic fashion house, we brought performance marketing to the runway, fusing elegance and analytics to engage luxury audiences at scale.

Results That Speak For Themselves

93%

Increase in Omni-Channel ROAS

309%

Social ROAS

80%

Google ROAS

Client Testimonial

“Ai Media has been a key partner during this time, providing clear insights into the attribution of each digital channel and stage of the funnel. They reviewed our business holistically, and made sure our digital strategies supported our larger company goals. The Ai Media team has gone above and beyond as a strategic partner to us, supporting both the day to day oversight of campaigns and helping to shape our larger digital marketing roadmap.”

- Alex Bolen, the CEO

Understanding Channel Contribution To Drive Growth

Renowned for its luxury garments and accessories, the timeless brand faced a significant challenge in understanding the contribution of each of its marketing channels to overall revenue. Without a clear view of the customer journey across these channels, the brand struggled with sub-optimal spend allocation and missed opportunities for growth.

The Partnership – From SaaS Client to Managed Media Partner

Our partnership with Oscar de la Renta drove major gains in efficiency, profitability, and ROAS. After seeing significant growth across key marketing channels, they left their previous agency and signed with us for full media strategy and management.

Ongoing Analyses That Led To Actionable Insights & Recommendations

We analyzed each marketing channel’s performance to understand how owned and paid channels contributed to revenue. This enabled us to create a more efficient, profitable strategy focused on improving ROAS across Social, Google, and omni-channel efforts.

Full Funnel Attribution & Assisted Impact

By optimizing not just for direct conversions but also for indirect and assisted conversions, we built a more strategic and efficient media mix. We leaned into upper- and mid-funnel social campaigns, fully leveraged the Google Ads ecosystem, and tested programmatic channels to unlock key learnings. These insights allowed us to scale more effectively — driving new customer acquisition while deepening engagement with existing customers.

By forecasting media performance against these results, we also established clear reporting frameworks across organic, email, and SMS, too. Importantly, we identified and optimized away from channels that drove higher product return rates, ultimately improving net revenue and customer retention.

Vive Organic, known for their Immunity Shots with no added sugar or preservatives, wanted to expand brand visibility and connect with a broader audience. They partnered with us to amplify the impact of their ‘You’ll Feel It’ campaign and drive measurable growth.

Results That Speak For Themselves

45.6%

Boost in Aided Awareness

37.2%

Surge in Purchase Intent

37.9%

Jump in Favorability

From DTC to Retail - Backed by Data.

Through targeted CTV, Display, and YouTube campaigns, we boosted Vive Organic's reach and engagement, helping them connect with new customers and seamlessly scale from DTC into retail. Smart prospecting and retargeting strategies ensured every touchpoint delivered real impact.

Fueling Growth and Amplifying Vive Organic's Reach with Precision Targeting

Faced with the challenge of expanding brand visibility and captivating a broader audience, Vive Organic teamed up with us to enhance their "You'll Feel It" campaign strategy.

How Vive Supercharged Their 2023 Wins

In 2024, Vive leveraged the momentum from their Q4 2023 "You'll Feel It" campaign by enhancing prospecting and retargeting strategies across CTV, Programmatic Display, and YouTube. We expanded targeting across key prospecting audiences and grew retargeting pools, building on the significant growth of 2023. We maintained optimal frequency in upper funnel tactics to avoid ad fatigue, while mid-funnel segments saw increased engagement, email sign-ups, and conversions.

Turning Strategy Into Loyalty

Through data-driven audience segmentation and tailored creative strategies, we transformed Vive Organic's digital presence. By aligning messaging to key customer intents across CTV, Display, and YouTube, we didn't just generate impressions, we delivered measurable brand growth, elevated purchase intent, and deepened consumer loyalty.

Building Teams, Driving Revenue, and Securing Wins

I built a paid social team that drove 300% revenue growth, then expanded our creative offering, boosting billings by 500%. This full-funnel leadership across digital channels led to major wins with brands like Suja, Oscar de la Renta, Azamara Cruises, and Mediacom Business.

Building Teams, Driving Revenue, and Securing Wins

In my first 18 months at Ai Media Group, I redefined our approach to client strategy by building a paid social team that led to a 300% revenue increase. Following this, I expanded our creative capabilities, resulting in a 500% increase in billings, allowing us to form deeper, more strategic relationships with our clients. This full-funnel leadership across Paid Social, Search, Programmatic, CTV, and Streaming Ads, combined with omni-channel strategies, helped secure major business wins with brands like Suja, Oscar de la Renta, Azamara Cruises, and Mediacom Business.

• B2B Marketing & Innovation: Atrilyx

I played an instrumental role in developing Ai Media Group’s B2B marketing strategy and launching our proprietary attribution product, Atrilyx.

Results That Speak For Themselves

300%

Paid Social Revenue Growth in 6 Months

500%

Expansion in Creative Billings YoY

Led +$20M

New Business Wins across brands like Azamara Cruises, Mediacom, Oscar de la Renta, Suja Life, and more