Hire Courtney and

Improve your customer lifetime value

Improve your customer lifetime value

Optimize your CRM flows

Build a community of raving fans

Hire Courtney and

Improve your customer lifetime value

Improve your customer lifetime value

Optimize your CRM flows

Build a community of raving fans

Courtney

Head of Retention
San Francisco, CA

11-20 /hr(s) per week

All Star
Free Consulting Calls
Full Time
Join The Starters for full access

About Courtney

Courtney is an Email and Retention Marketer and has spent the last 5+ years building the Retention program for the DTC brand Brooklinen as their Director of Retention. She has helped to oversee the development of their email and SMS programs over the years which has resulted in those channels generating over 8-figures in annual revenue for the business.

She has experience in building out complex user journeys using historical data and A/B testing to create an impactful experience from a revenue perspective, as well as from the customer POV. She has led initiatives that have helped increase LTR over time, as well initiatives that have helped increase the total % of repeat orders and revenue YoY.

During her time at Brooklinen, she also oversaw the creation of their new pillow brand, Marlow Pillow, and successfully built out the email and SMS programs with the goal to drive new orders. Before Brooklinen, Courtney worked for the skincare company Palermo Body and built out their initial email program as well as other marketing and brand initiatives. She also has past experience as a freelance content marketer and copywriter.

She is passionate about marrying data-driven tactics with brand building and storytelling to create a more holistic retention program. She believes, at the end of the day, your retention program is more than just the emails you send — it’s about the overall experience the customer has with your brand, start to finish. 

skills

A/B Testing
Campaign Management
Campaign Strategy

Tools

No items found.
Klaviyo
Postscript
Kustomer
Yotpo
Looker

Industry Experience

Health & Beauty
Dropshipping & Wholesale
Home & Garden

Brand Experience

Brooklinen / Marlow Pillow / Palermo Body

Join The Starters for full access

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Time to hireLess than 24 hours3-5 days1-2 weeks4-12 weeks4-12 weeks
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CostStarting at $50/hr$90/hr - $200/hrStarting at $10/hr$50 - $200k / year $10 - $50k / mo
Vetting ProcessExperience review,
interview, sample work,
reference check
Experience review,
interview
NoneN/AN/A
Full marketplace visibilitycheck-iconX-iconcheck-iconN/AN/A
Minimum CommittmentNone$1,500/moNoneNone6-12 months

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Courtney

Head of Retention
San Francisco, CA

11-20 /hr(s) per week

11-20 /hr(s) per week

Availability
All Star
Free Consulting Calls
Full Time
Hire
Courtney
Hire
Courtney

About Courtney

Courtney is an Email and Retention Marketer and has spent the last 5+ years building the Retention program for the DTC brand Brooklinen as their Director of Retention. She has helped to oversee the development of their email and SMS programs over the years which has resulted in those channels generating over 8-figures in annual revenue for the business.

She has experience in building out complex user journeys using historical data and A/B testing to create an impactful experience from a revenue perspective, as well as from the customer POV. She has led initiatives that have helped increase LTR over time, as well initiatives that have helped increase the total % of repeat orders and revenue YoY.

During her time at Brooklinen, she also oversaw the creation of their new pillow brand, Marlow Pillow, and successfully built out the email and SMS programs with the goal to drive new orders. Before Brooklinen, Courtney worked for the skincare company Palermo Body and built out their initial email program as well as other marketing and brand initiatives. She also has past experience as a freelance content marketer and copywriter.

She is passionate about marrying data-driven tactics with brand building and storytelling to create a more holistic retention program. She believes, at the end of the day, your retention program is more than just the emails you send — it’s about the overall experience the customer has with your brand, start to finish. 

Hire Courtney for...

Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Retention Strategy, Email (Automations or Campaign) Strategy, Retention Channel Management, Team Developement
Starting at
$
1200
Email / SMS Program Audit
Review your current Email and SMS program, discuss your current business and retention goals, and create a prioritized list of recommendations for how to improve your email and SMS programs in order to meet your business goals.
Starting at
$
5000
Email Flow Setup
This will typically come after the audit is completed, but we can then work together on building out the new automations and recommendations I put forth. This would include working with a creative lead to brief in any new assets, building out the emails and flow set up, then QA and set live with a monitor period to ensure things are running smoothly.
Starting at
$
2000
Starting at
$

skills

A/B Testing
Campaign Management
Campaign Strategy
Email Marketing
Email Design
Project Management
SMS Marketing
Copywriting
Creative Briefing
Content Strategy
Data Insights
ESP Migration
Retention Strategy
Performance Marketing
Leadership

Tools

No items found.
Klaviyo
Postscript
Kustomer
Yotpo
Looker
Google Analytics
Sketch
Airtable
Monday
Dynamic Yield
Excel

Industry Experience

Health & Beauty
Dropshipping & Wholesale
Home & Garden
Toys & Games

Brand Experience

Brooklinen / Marlow Pillow / Palermo Body

Case Studies

Creating Customer Journeys for Brooklinen
Read More

Hire Courtney

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