A conversation with:
THE PROBLEM
Born from Ferruccio Lamborghini’s passion for fine Italian winemaking, Wine by Lamborghini brings the same precision and craftsmanship to the vineyard that made his cars legendary. Under CEO Arthur Avetisov, the brand has grown into an award-winning DTC distributor, introducing U.S. and global customers to the luxury and heritage of Lamborghini-branded wines.
But as the company’s online presence expanded, Arthur faced a familiar challenge for fast-growing e-commerce brands—finding top-tier marketing talent that could match the pace of growth and the sophistication of the product.
In particular, he needed an experienced email marketer who could increase conversions through direct outreach campaigns, refine automation workflows, and build retention programs that nurtured customers well beyond their first purchase. As a luxury brand, every touchpoint mattered—from post-purchase journeys to personalized gifting and celebration campaigns that reinforced Lamborghini’s image of exclusivity.
The usual talent-sourcing channels weren’t delivering. Word-of-mouth hires and Upwork freelancers lacked the depth of experience needed to market a luxury DTC brand. Instead of scaling strategy, Arthur was stuck learning and managing marketing programs himself, spending more than 100 hours mastering new skills or training underqualified hires just to reach baseline performance.
For a founder responsible for steering growth, that was time and energy he couldn’t afford to lose.
“I spent way too much time trying to learn every field myself,” recalls Arthur. “My goal was to find someone who was much more experienced in the specific tactics that I was working on. But finding quality, A+ talent who has real experience was a struggle.”
THE SOLUTION
When Arthur set out to find an experienced email marketer, he quickly realized how limited most hiring platforms really were. Generalist freelancer sites like Upwork carried thousands of talent profiles, but almost never led him to people who truly understood the dynamics of e-commerce and DTC growth.
While searching for a better solution, Arthur found The Starters, a vetted talent platform designed specifically for e-commerce brands.
“The difference was immediate,” Arthur said. “The Starters connected me directly with people who’ve actually done the work and who specialized in the exact problem I was trying to solve.”
Within days, Arthur was meeting senior-level talent with proven experience in email marketing, retention, and performance advertising.
Unlike mass freelancer marketplaces, The Starters eliminated the usual process of interviewing and vetting talent. Every candidate came with verified experience, clear case studies, and a deep understanding of DTC growth mechanics.
And instead of training hires from scratch, Arthur could immediately plug experts into high-impact projects and start seeing results.
With The Starters, Lamborghini Wine finally had access to the kind of e-commerce talent that matched the brand’s own commitment to excellence and precision. And Arthur could put that 100+ hours of learning to much better—and more strategic—use.
THE RESULTS
With the right expert in place, Wine by Lamborghini launched more sophisticated email campaigns that reflected its brand and strategic priorities.
Customer engagement and retention improved—and so did revenue—freeing Arthur to focus on partnerships and nationwide growth.
“The impact has been wonderful,” emphasized Arthur. “I’ve been able to build the business further through the support of specialized A+ talent.”
Arthur now uses The Starters as an ongoing extension of his team, helping him plan and execute new marketing campaigns, without having to take on learning and management himself.
“If you’re a founder, don’t waste time on generalist talent marketplaces or trying to master every skill yourself. The Starters shortcuts the entire process and connects you with people who live and breathe their craft.” — Arthur Arthur Avetisov, CEO, Wine by Lamborghini
