How RadiatorNow increased revenue by 50% with 1 freelancer

The Problem

RadiatorNow is run by a Southern California-based radiator distributor that has been in the auto parts business for over 20 years.

As a part of an effort to modernize the business, the management team launched RadiatorNow.com in 2020 to enter e-commerce and boost overall sales.

Initial results were solid, but the business capped out at ~$100,000 in monthly revenue with their previous agency. 

“We saw strong initial results with our ads agency, but that flattened over time and we didn’t feel prioritized as a client” - Roger D., founder of RadiatorNow

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The Solution

The RadiatorNow team turned to The Starters to find experts in Google Ads who could help improve overall performance, but were willing to take on the account with <$1,000 retainer budget.

The team initially spent $350 on a one-time audit from a senior Google expert with auto parts experience, then went with another expert to manage the account on an ongoing basis.

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The Results

Since RadiatorNow transitioned to using a freelancer from The Starters, monthly revenue has increased by over 50%, while their OPEX has reduced from ~$1K/mo (agency) to $600/mo using a freelancer.

“Pauline has been excellent for us. Great results, constant communication and updates.” - Roger D., founder of RadiatorNow

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